About | built by planners, for planners | Audacity Business Consulting

DemandIntel was not dreamed up by IT people watching the supply chain from a distance. It came from someone who spent twenty years inside the problem, in medical-device, aerospace, oil and gas, utilities and industry, and kept seeing the same thing: million-dollar stock calls made on forecasts nobody believed, dead stock hiding in plain sight, tools no one trusted. So we built the fix. Focused, transparent, ready for audit.

Message from our President

"Welcome. For twenty years we have done one thing well: turn inventory from a cost you absorb into a lever you control, in your own data, with numbers you can check. A result you cannot audit is not a result we put our name on."Yasser El Amiri, MBA · President, Audacity Business Consulting

Across those engagements our clients have cut excess inventory substantially, pushed backorders down hard, and freed cash straight back into the business. Results vary by engagement; that is the scorecard we care about, and the one we prove again in front of you in the first demo, measured on your own data.

Cash freed

from stock you were financing

Backorders down

without buying more

Every number

traceable to its source

The person behind it

Twenty years in the weeds, not above them.

Yasser El Amiri, Founder, Audacity Business Consulting

Yasser El Amiri spent more than twenty years inside supply chains before he wrote a line of DemandIntel: planning, inventory and procurement across medical device, aerospace, energy and heavy industry. He was the person signing off on million-dollar stock calls, and the person explaining to a CFO why the forecast was wrong again. That seat, not a software roadmap, is where the product came from.

He holds an MBA and thinks like a quantitative operator: the engine shows its work instead of hiding behind a model precisely because that is how he was trained to decide, with numbers you can defend. Born in Morocco and based in Laval, Quebec, he built Audacity to work fluently on both sides of the Atlantic, in French and in English, for clients who expect to understand every number they are handed.

"I got tired of tools that asked to be trusted. I would rather hand you the math and let you check it; if the number does not hold up on your own data, you should not buy it."Yasser El Amiri, MBA · Founder

The firm

A consulting firm with an engine of its own.

Audacity Business Consulting is, first and last, a consulting firm. For over twenty years we have turned inventory, supply chain and procurement into measurable performance for manufacturers and distributors; the kind of work that frees cash, steadies service levels and gives planners a system they will actually use. DemandIntel is the engine we built along the way, because the off-the-shelf tools kept failing the people who had to live with their numbers.

We work the way good operators do: in your data, on your floor, with your team. An engagement starts by proving the opportunity on your own numbers, moves to installing the engine on-premise beside your ERP, and ends only once your people own it without us. We serve focused teams and large groups alike, across manufacturing, distribution, healthcare, energy and food, from roughly five thousand SKUs upward.

Canada:Montreal, Quebec and nationwide

Home base in Laval and Montreal, Quebec, serving distributors and manufacturers across Canada.

United States:Midwest, Northeast and Sun Belt

The same deterministic method for US manufacturers and distributors, from the Midwest manufacturing belt (Ohio, Michigan, Illinois, Indiana, Wisconsin) to the Northeast corridor (New York, New Jersey, Pennsylvania, New England) and the Sun Belt (Texas, Georgia, the Carolinas, Tennessee, Florida). Numbers US supply-chain and finance teams can defend.

Morocco:Casablanca

A real presence in Casablanca, bridging North American rigor with a fast-growing market.

Our mission · what we commit to

Inventory as a performance lever.

Maximizing efficiencyCut what inventory costs you, and make the day-to-day run smoother.

InnovatingSolutions built for you, on current tech and hard-won practice.

SupportingWe stay with you the whole way, training included, until the team owns it.

Creating valueStock done right, so the business is both more profitable and more durable.

Our vision

Be the partner you actually trust, because we are transparent and we deliver.
Keep innovating, because the market never sits still.
Waste less, use what you have better; sustainability that pays.
Grow the next planners who run resilient supply chains.

Our values

Integrity: straight talk, every time.
Clients first, measured by results that matter.
Innovation that works, not just sounds good.
Excellence: beat the brief, leave lasting value.

Built by planners, for planners.