Expiry, shade and format proliferation, launches and promotions make beauty one of the trickiest inventories to plan. DemandIntel forecasts demand and right-sizes stock on your own data, deterministically.
Cosmetics and personal care combine short product lives with endless variety. Formulas have a shelf life, shades and formats multiply SKUs, and demand is driven by launches, trends and promotions that spike and fade fast.
When a shade is discontinued or a launch under-performs, the leftover stock is a markdown or a write-off. Averages cannot see a launch coming or a trend fading in time.
Formulas expire. Over-produce a short-dated line and it moves from asset to write-off.
One product becomes many shades and sizes. Each needs its own forecast, not a family average.
New launches and trends spike then fade. The window is short and the risk is front-loaded.
Gifting seasons and promotions create sharp, short-horizon demand that averages miss.
You plan both the product and its specific components and packaging, two linked risks.
Discontinued shades and formats pile up as markdowns unless the run-down is planned.
of gross margin erased by excess and obsolete inventory at the largest beauty group (FY2023)
that group's gross margin swung on excess inventory alone, down then back up, within two years
Source: The Estée Lauder Companies, FY2023 and FY2025 Form 10-K filings (SEC).
DemandIntel forecasts launch, promotional and seasonal demand reproducibly, at the shade and format level, so you plan the spike instead of chasing it. On short-dated and discontinued lines, the pre-obsolescence view flags stock heading for markdown early enough to redeploy or promote it on your terms.
Finished goods and their packaging are planned against the same signal, so a launch is not held up by a missing component. It runs on-site, beside your ERP, and every decision is reproducible and auditable, a plan your team can defend from launch to run-down.
DemandIntel forecasts launch demand reproducibly and plans the run-up and run-down, so leftover stock does not become a markdown pile.
It plans at the shade and format level, each on its own demand, rather than splitting a family average.
The pre-obsolescence view targets short-dated lines first, flagging what will not sell in time.
Promotions are modelled as demand drivers, so the forecast anticipates the spike instead of being surprised.
Picture your next S&OP meeting: one number on screen that nobody argues with. See it free, on your own data, in 45 minutes; and if it does not hold up, we part as friends.